Bell Tower Park
Fort Myers, FL
- Category - Low-Rise Condominium
- Community Profile - Primary and Second Home
- Number of Homes - 478
- Price Range - $170,000 to $280,000
Marketing Challenges - Community contained more than 50 short sales / REO resale offerings as well as 11 homes containing Chinese drywall. The result was that many customers and Realtors chose to skip the new home center.
Success / Result - Became of of the top 10 selling new home communities in the marketplace while continuing to sell at a significant premium to short sales / REOs.
Tarpon Landings at Tarpon Point Marina
Cape Coral, FL
- Category - Waterfront Hi-Rise Condominium
- Community Profile - Waterfront Resort and Second Home
- Number of Homes - 210
- Price Range - $350,000 to over $1,000,000
Marketing Challenge - Sales had been suspended while ownership was being transferred. Large units conflicted with market desire for lower priced homes.
Success / Result - Became best selling waterfront project in region and gained a 50% market share for $350,000+ condominiums in the entire country.