Case Studies

Bell Park Tower Gatehouse Entry

Bell Tower Park

Fort Myers, FL


  • Category - Low-Rise Condominium
  • Community Profile - Primary and Second Home
  • Number of Homes - 478
  • Price Range - $170,000 to $280,000

Marketing Challenges - Community contained more than 50 short sales / REO resale offerings as well as 11 homes containing Chinese drywall. The result was that many customers and Realtors chose to skip the new home center.
Success / Result - Became of of the top 10 selling new home communities in the marketplace while continuing to sell at a significant premium to short sales / REOs.



Tarpon Pointe Marina


Tarpon Landings at Tarpon Point Marina

Cape Coral, FL

  • Category - Waterfront Hi-Rise Condominium
  • Community Profile - Waterfront Resort and Second Home
  • Number of Homes - 210
  • Price Range - $350,000 to over $1,000,000

Marketing Challenge - Sales had been suspended while ownership was being transferred. Large units conflicted with market desire for lower priced homes.
Success / Result - Became best selling waterfront project in region and gained a 50% market share for $350,000+ condominiums in the entire country.


 

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